Thinking outside the box starts well before we’re “boxed in”!
That is, well before we confront a unique situation and start forcing it into a familiar “box” that we already know how to deal with. Or at least think we know how to deal with it.
I came across a video on You Tube, of two amazing talented Cello players. Apart from watching them play ACDC’s Thunderstruck – on my favourite musical instrument, it struck me (excuse the pun) of how these two young men showed how to “not be in the Box” by breaking the stereo type of “Cello’s can only be used for typical classical music” and ensured they could “sweat their assets” – music talent to not only build up a unique brand, but also to attract over 1,2 million followers on YouTube, but to have more than 60 million views of the video featured in this article, and more than 300 million views on their channel.
They have also broken the “geek” mold, and prove that playing a typical classical musical instrument is cool!