Google doesn’t get complacent. You shouldn’t either! I have just read a great blog post by Justin Bariso where he provides some great insight and lessons that can be learnt from Google, who have just Released A New Logo.
As a business owner - do you encourage reviews? There is no doubt that reviews - whether on a TripAdvisor or other major trusted Travel Sites, or an establishment's reviews on its own online platforms, are becoming a key indicator of quality and experience that can be expected at a hospitality establishment, and influences their buying decision.
Starting April 21, Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in their search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.