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Google proves that there’s always room for improvement!

Google doesn’t get complacent. You shouldn’t either! I have just read a great blog post by Justin Bariso where he provides some great insight and lessons that can be learnt from Google, who have just Released A New Logo.

By | Sep 2nd, 2015|Case Study, Social Media, Strategy|0 Comments

Do reviews influence a travellers choice of where to stay or eat?

As a business owner - do you encourage reviews? There is no doubt that reviews - whether on a TripAdvisor or other major trusted Travel Sites, or an establishment's reviews on its own online platforms, are becoming a key indicator of quality and experience that can be expected at a hospitality establishment, and influences their buying decision.

By | May 6th, 2015|Strategy|0 Comments

Mobile-friendly websites to feature higher in search results

Starting April 21, Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in their search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.